the brand system
everything solstone is drawn with beyond the logo itself: a few numbers, a closed palette, one line weight, one drawing, one field and one rule for every object. most of it comes from the logo's own geometry; the drawing comes from the sky over denver.
like the rest of the brand pages, this page loads nothing from anyone else's server and sets no cookies.
the numbers
the system is built from seven radii and one angle. the first five are the logo's own: 5.632, 6.5, 7.368, 9.118 and 13.5, in units where the beams reach 13.5. two more carry it to page and product scale: 13.5 × φ and 13.5 × φ².
in the logo and the field, angles are 36° or its halves, 18°, 9° and 4.5°, every straight line runs on one of five directions, 18°, 54°, 90°, 126° or 162°, and nothing sits at 30°, 45° or 60°.
colors and grounds
the palette is closed: four grounds, two inks, two tones and one material. nothing else.
| kind | colors | use |
|---|---|---|
| grounds | tile cream #FCF3E4 surface cream #FEFCF8 white #FFFFFF ink #1A1A1A | what an object or a page is made of. ink is a full ground, not a dark mode. |
| inks | sol gold #FFCC33 sol orange #E8913A | the logo's colors, and the colors of a graphic. orange text is orange ink: #A15F17 at normal sizes, #B06A1A for large text. |
| tones | #EFE4CF #E4D6BC | from tile cream, for a deboss or a texture in tone. a tone counts as ground. |
| material | brass | hardware and engraving. never an ink. |
an object uses one or two colors, plus its ground. the logo's own gold and orange are the logo, so they don't count toward the two. a logo in one color, ink, tone or foil, takes one of the two.
physical things start on a light ground, and ink is there when the stock suits it. hex values to copy, and the contrast rules for orange text, are on the brand page.
the line
there is one line weight, the hairline: a tenth of the ring's stroke, measured on the logo it sits beside, so a line stays in proportion to the sun. emphasis comes from color, never from a second weight.
on screen the hairline is ink at 30 % on cream, cream at 28 % on ink, or full gold, and never thinner than 1 px. print turns it into one solid color, never thinner than the process allows.
an object
an object is a ground, one logo, at most one graphic and at most one built accent, in at most two colors.
- the graphic is the solar instrument or the field at construction dose. when the object carries the logo at a time of day, the logo is its graphic too.
- a built accent is part of how the thing is made: a piped edge, a rib, a strap channel, a gusset, a page edge. the logo never sits on it.
- one logo per object. its size and place are set by eye on the real thing.
retired, and not used on anything new: the lattice, the tiles, the rosette, the fan, concentric rings and every cutout.
clear space
the drawing: the solar instrument
the solar instrument is a chart of where the sun really goes over denver in a year, with the logo at the zenith, the top of the sky.
six date paths, from the longest day to the shortest, cross the hours from 6:00 to 18:00. arcs mark 20°, 40° and 60° above the horizon, and ticks run around it every 10°. the lines stop just past the logo's tips. it follows the real sky, not the five directions.
use it light, with ink lines on cream, or dark, with cream lines on ink. the logo keeps its own gold and orange. it is an object's one graphic, so nothing else joins it.
the field
the field is the other graphic. it is made of two rhombs, a thin one and a fat one, from the logo's own angles. they are laid edge to edge in a tiling that never repeats, and every edge runs on the five directions.
on the outside of an object the field is only outlines, which we call construction dose. inside, on a lining, an endpaper or a sprayed edge, it can take color at any dose: gold on the thin rhombs and orange on the fat.
a time of day
on a screen the logo crosses the screen all day. that is the dayground. a printed or made object picks one moment of it.
as you look at the object, the logo comes in at the top left at sunrise and goes down at the bottom right at sunset. it is large and cropped by the edge, and it is the object's one logo and its one graphic.
the word
on an object the word comes from one of the two lockups, as outlines, never typed in a font. the stacked lockup, the logo over solstone.app, is the caption form for apparel, stickers and print. the horizontal lockup, the logo beside solstone, is the compact form for credit rows and sponsor walls.
the word is Comfortaa Bold: always lowercase, never with a tagline or a second typeface. both lockups are on the brand page to download.
type
two typefaces: Comfortaa for display and Inter for text. everything is lowercase, so size, weight and color carry the hierarchy, through a few named styles.
how it works
a memory your agents can work from.
what goes into your journal
your journal is always private, only yours.
the solstone app takes in what you share with it, and all of it goes into your journal.
using this
the same terms as everything on the brand page: free to use, no account, no permission email. not sure? ask at solpbc.org/contact.